The AARP® Purpose Prize® award is a national award in the United States that celebrates people 50 and older who are using their life experience to make a difference. Through the Purpose Prize award, AARP celebrates the creativity, innovation, and inspiration that life experience brings.

Please read the Official Rules and Frequently Asked Questions before applying. All applications must be received by 5:00 p.m. ET on February 28, 2025. Late applications will not be accepted.

CLICK HERE TO APPLY FOR THE AARP PURPOSE PRIZE AWARD

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

Experiencing technical difficulties? Please email purposeprize@aarp.org.

About AARP

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and AARP Bulletin.

Commitment to Diversity

AARP staff reviewers and jury are committed to principles of diversity, inclusion and equity. From its inception, this award was created and intended to uplift the voices and lived experiences of all people — regardless of race, ethnicity, gender, sexual orientation, religion, or disability status.